Sentir Solutions®  ·  Investor Overview  ·  May 2026

Three expressions.
One founding principle.
No compromises.

This isn't a conglomerate. It's a philosophy with three expressions — a consulting practice that funds it, a consumer platform that scales it, and a free product, WhollyCare®, that proves it — each one reinforcing the others, each one built on the same unbreakable foundation.

The Portfolio 5-Phase Roadmap

The Portfolio

Not three separate bets.
One compounding strategy.

Sentir Consulting generates revenue today. That revenue funds the Wholly platform. The Wholly platform proves the Sincere Strategy works at scale. And WhollyCare® — free, by design — proves it was never a slogan. That proof makes every entity more valuable. Select each to explore the proof.

The Foundation — Sentir Solutions®

The holding company owns the strategy.
The strategy is the asset.

Sentir Solutions owns the Sincere Strategy®, four brand trademarks, and the intellectual architecture behind every product in the portfolio. It is the structural guarantee that no brand under this roof can be compromised by an advertiser, an affiliate relationship, or a data deal — because the prohibition is embedded in ownership, not in a marketing brief.

Proof Points

4
Wholly brand trademarks owned: WhollyFare®, WhollyWare™, WhollyPaws™, WhollyBare™
$0
Outside capital raised to date — consulting revenue self-funds the build. No investor runway being burned.
1 rule
Sincere Strategy® governs every entity. Zero paid placements, health before savings, radical transparency. Non-negotiable.
Structural
Moat: competitors cannot adopt the Sincere Strategy without replacing their own revenue model. Their investors won't allow it.
Platform Exit Value Calculator
10,000 households
Monthly Recurring Revenue$140,000
Annual Recurring Revenue$1.68M
Exit Value at 8× ARR$13.4M

Default assumes a blended $14 ARPU across the $9 and $19 tiers — not everyone at top. Simpler, lower pricing is expected to lift top-tier adoption, so the $19 case (~$190K MRR) is more reachable than under the old $29 tier.

8× ARR is conservative for subscription platforms with <5% monthly churn. Strategic acquirer multiples (grocer, health system) typically run higher — especially for a platform that a competitor structurally cannot replicate.

Why competitors can't copy this. Affiliates, sponsored placements, and data sales are competitors' business model. Ours is a subscription — you pay us because we save you more than we cost. To adopt the Sincere Strategy, a competitor would have to eliminate affiliate revenue, refuse all paid placements, and return user data to the household. That's a business model replacement, not a product update. Their investors won't allow it. The moat is structural and it's durable.

By the Numbers

The opportunity is large.
The proof is real.

$1,500+
Annual household savings projected from WhollyFare Phase 1 pilot data — net of gas costs
4×
Consumer verticals addressable with one platform — food, household goods, pet care, personal care
$19/mo
Full membership price for a household receiving $125+/month in real found savings
$2M+
ARR target at Phase 4 national scale — 50,000+ households, 15+ grocer chains

Platform Roadmap

Three tracks.
One direction.

Sentir Solutions runs three parallel tracks simultaneously. Consulting generates real income today — no outside capital required to reach Phase 2. WhollyFare proves the platform model with real households and real receipts. The Wholly Brands are built on top of the same application framework WhollyFare already built, which means each new vertical is faster and cheaper than the last. The company can walk and chew gum. That is structural, not aspirational.

Sentir Consulting — cash engine
WhollyFare® — platform proof
Wholly Brands — derivative builds
Sentir Consulting
WhollyFare®
Wholly Brands
1 Now — 8 wks • Live

Virginia clients, 2+ active engagements. EBITDA-focused AI strategy. Self-funding the company — no outside capital needed to operate.

Hislop family pilot. ~10 major grocery chains across the Charlottesville region. Kroger live API + Claude Vision PDF extraction. Goal: undeniable Found Money from real receipts.

Application framework being built as part of WhollyFare. Constraint engine and household profile system designed for reuse from day one.

2 Months 2–5 Next

3–5 active clients. Consulting revenue covers Phase 2 platform burn (~$15K/mo) with margin. No capital consumption.

5–10 pilot households. Health Guard, pantry tracker, Coupon Vault. Retention + savings data built for the seed round conversation.

WhollyWare™ spec finalized. Shared constraint engine validated across household types. Build estimated at 6–8 weeks on top of the framework.

3 Months 6–18 Post-Seed

Practice scales independently. Client base expands regionally. Can be retained as platform EBITDA or structured as a carve-out — investor's choice.

React + FastAPI replaces Streamlit. Automated circular parsing. Recipe Library. Price Intelligence. Health System B2B. 1,000+ households. $500K ARR target.

WhollyWare™ launches. Household software on the WhollyFare framework — same constraint engine, same Sincere Strategy rails. Weeks to ship, not quarters.

4 Months 18–36 Series A

Profitable on its own. Strategic options: operate as platform differentiator, spin off, or fold into acquisition package. No platform capital required either way.

15+ grocer chains. 50,000+ households. Preference learning, receipt auto-capture, community features. $2M+ ARR target.

WhollyPaws™ launches. Pet wellness vertical on proven framework. WhollyBare™ begins — personal care, same architecture, faster build.

5 Horizon Post-A

A profitable AI consultancy with a 5-year track record is an asset in any acquisition package. Acquirer gets the platform and the practice that proves the Sincere Strategy scales to enterprise.

Wholesale + Delivery. Costco, Sam's Club, Amazon Fresh. Bulk-unit math. Every shelf in every house. The platform covers the full household spend stack.

WhollyBare™ full launch. Four Wholly Brands live on one platform. An acquirer buys a portfolio on proven infrastructure — not four separate products to integrate.

The framework advantage. WhollyFare's constraint engine, circular parsing, household profile system, and Sincere Strategy guardrails are fully reusable. Each Wholly Brand is a new vertical on existing infrastructure — not a new company to build from scratch. Development time drops with every launch. The platform compounds. The moat widens.

Investment Structure

Seed through strategic acquisition —
a clear path at each stage.

Seed Round

$5M – $15M

Funds Phase 3 regional scale: React + FastAPI rebuild, automated circular parsing, Recipe Library, WhollyWare launch, first regional expansion beyond Charlottesville. Milestone: $500K ARR and 1,000+ active households.

Series A

$25M – $50M

Funds national expansion, WhollyPaws launch, preference learning infrastructure, receipt auto-capture. Deliverable: $2M+ ARR across 50,000+ households. WhollyBare development begins in parallel.

Strategic Acquisition

$200M – $500M

Natural target for a large grocer, national retailer, or health system that wants a constraint-first household intelligence platform — and structurally cannot build the Sincere Strategy themselves without destroying their existing revenue model.

Get in Touch

Building something this durable
takes the right partners.

If you're an investor, a potential pilot household, or a business that wants to understand what the Sincere Strategy looks like in practice — we'd like to hear from you.

tim.hislop@gmail.com