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Sentir Solutions®  ·  The Wholly Platform  ·  Four Brands, One Engine

The Sincere Strategy®
applied to every shelf in the house.

Prices aren't coming down. Your bills can. The Wholly Brands are the actualization of the Sincere Strategy® — one for every category of household spend. Not just groceries. Every shelf. WhollyFare proved the model works. WhollyWare, WhollyPaws, and WhollyBare carry it to the rest of your life.

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Four brands earn. One proves we mean it.
Same principle. Different missions.

Four subscription brands apply the Sincere Strategy® to every category of household spending — groceries, household staples, pet care, personal care. One brand, WhollyCare®, applies it to something you should never have to pay for: knowing how to advocate for yourself in the healthcare system. Free. Always.

WhollyFare®
The meal plan that pays you back.
Live

WhollyFare® builds a weekly dinner plan from your local grocery stores' actual sale circulars — cross-comparing Kroger, Food Lion, Aldi, and Harris Teeter. Net savings after gas costs. Health constraints are hard rules, never traded for a lower price. The engine is running.

4stores compared
8+weeks of live data
~$78weekly vs. HelloFresh
WhollyWare™
The household staple plan that pays you back.
Coming Soon

WhollyWare cross-compares prices for household staples — paper goods, laundry, cleaning supplies, personal care — across Walmart, Target, Costco, Kroger, and Dollar General. The stuff you buy every week and never comparison-shop. Net savings after gas. Always.

12+categories tracked
5retailers compared
$5–17per month
WhollyPaws™
The pet care plan that puts health first.
Coming Soon

WhollyPaws finds the best prices on pet food and supplies — filtered for your pet's specific dietary needs, breed requirements, and vet-prescribed diets. Hard ingredient constraints, never traded for a lower price. Net savings after delivery or gas.

8+pet categories
6retailers compared
$4–14per month
WhollyBare™
Personal care that's actually personal.
Coming Soon

WhollyBare cross-compares personal care and beauty prices across CVS, Walgreens, Target, Ulta, and Walmart — filtered by your skin sensitivities, ingredient exclusions, and values (cruelty-free, vegan, etc.). The beauty industry hides conflicts. WhollyBare surfaces them.

10+care categories
5retailers compared
$4–14per month
The Proof · Free, Always · Stands Apart

WhollyCare® — the one we'll never charge for.

Four brands earn. This one proves we mean it. WhollyCare applies the Sincere Strategy® where families are most outmatched: the healthcare system. It helps you understand your symptoms, advocate in a way the system has to respond to, vet your doctors, and challenge insurance denials. It is free, and it always will be — the culmination of why Sentir exists.

It does not share the membership, the pricing, or the grouping of the four household brands. It stands on its own — on purpose.

See WhollyCare & why we built it →

One founding principle.
Every brand. No exceptions.

01
Zero paid placements
No brand pays to appear in results across any Wholly product. Revenue is subscriptions only.
02
Safety before savings
Health and ingredient constraints run before price comparison — in every product, for every household.
03
Net savings, always
Gas and delivery costs are in the math. Gross savings is not the number that matters.
04
Radical transparency
Every rejection is logged and shown to the user. You see exactly why a product didn't appear.
05
No data sales
Your household data is never sold, shared, or used for targeting. It is yours. Period.
06
Local-first
Plans and comparisons are built from your actual stores' actual prices. Not national averages.