Pet price intelligence  ·  Health constraints, always honored

Their needs don't change.
What you spend on them can.

Your pet's dietary needs are not negotiable. WhollyPaws finds the best prices on food and supplies across every store you actually shop — filtered for your pet's specific health profile, net of gas costs. Safety first. Savings second.

The pet care plan that puts health first and savings second.

This Week's Pet Savings
🐕
Biscuit (Labrador, 4yr)
Grain-free · No chicken
✓ Safe
PetSmart
$54.99
Chewy ✓
$44.99
Walmart
$48.50
🐈
Luna (Domestic, 2yr)
Renal diet · Low phosphorus
⚠ Review
Found Money this week
vs. single-store, after delivery
−$14.20
8+pet food categories tracked
6major retailers compared
Netsavings after delivery or gas
Zerosponsored brand results, ever

Your pet's health profile.
Then the price comparison.

01
Build your pet profile
Species, breed, age, weight, dietary restrictions, vet-prescribed diets. As many pets as your household has. Each profile is independent.
02
Health filter runs first
Before any price is shown, every product is checked against each pet's constraints. Failing products are removed — not ranked lower. Removed.
03
See the real comparison
Only safe products appear. Prices pulled from PetSmart, Chewy, Walmart, Target, Petco, and your local stores. Unit cost per pound or per serving.
04
Net savings, honestly
Delivery costs and gas are in the math. If ordering online saves $8 but shipping costs $10, we say so. You get the number that matters.

Your pet can't read the label.
We can.

WhollyPaws runs every ingredient list through your pet's health profile before any price comparison happens. This is not a preference filter. It is a constraint engine. A product that fails is not shown — at any price.

🌾
Grain-free diets
Corn, wheat, soy, barley — tracked by ingredient, not just label claim. "Grain-free" on the bag doesn't mean grain-free in the formula.
🐔
Protein exclusions
Chicken, beef, lamb, fish — individual protein allergies tracked per pet. Multi-pet households with different restrictions handled independently.
💊
Vet-prescribed diets
Renal, hepatic, urinary, cardiac — prescription diet requirements are hard constraints. Your vet's instructions are in the filter, not in a note field.
📋
Full rejection log
Every product that didn't appear in your results has a reason. You can see it. Radical transparency is not optional — it's structural.

Start free.
One membership. Every category.

Free — Save
$0
forever
  • Cross-store price comparison
  • Automatic coupon matching
  • Net savings after gas shown
  • Every category included
Join Waitlist
Full — Protect
$19/mo
complete health-aware engine
  • Everything in Plus
  • Allergen, medical, skin & pet-diet filtering
  • Hard constraints — never overridden
  • Per-member household profiles
  • Price history & savings tracking
Join Waitlist

One membership covers every Wholly category — groceries, household, pets, and personal care. New categories are included at no extra charge. No ads. No sponsored results. No data sales. Revenue is subscriptions only — that's the Sincere Strategy®.

Not everything we build has a price

WhollyCare is free, forever — the proof we mean it.

The same Sincere Strategy®, turned toward your health: understand your symptoms, advocate inside the system, vet your doctors, and challenge insurance denials. No tier. No catch. It's the culmination of why Sentir exists.

See why →

Your pet deserves honest prices
and honest ingredients.

WhollyPaws is in development. Join the waitlist for early access.

Join the Waitlist →